Technology analysts reveal that the MDM is no longer purely the domain of specialist enterprise mobility vendors. Vendors from a variety of backgrounds across the IT and telecoms space are looking to grab clients in this market as it becomes a gateway to a larger enterprise managed mobility industry. The Solution Guide highlights strong support for remote device security capabilities across a range of mobile operating systems. However, limitations of the major OS platforms are preventing vendors and enterprises from implementing consistent remote management and data security strategies.

"Protecting the confidentiality, integrity, and availability of corporate information, is a key concern of the IT department," explains Richard Absalom, analyst at Ovum. "We're seeing vendors rush to exploit the fact that most organizations do not have the required resources or expertise to simultaneously manage corporate data on multiple platforms. However, the limitations and lack of available APIs on these platforms are often the key factors stopping third-party vendors from providing exactly the same data security features across every OS."

Data collected by Ovum from the MDM vendors shows that Apple's iOS is the preferred platform in the workplace, with 40 percent of the devices managed on MDM platforms by enterprises. Elsewhere, Android (16%) is still behind BlackBerry (24%).

As the momentum of BYOD continues, the competition between products and solutions are leaving enterprises confused about what they should be looking for. Ovum's Solutions Guide provides an accelerated approach for any enterprise to select the right MDM vendor, or for a vendor to competitively benchmark its own capabilities or partnership strategy.

"When selecting a vendor, organizations must consider their exact requirements, there is no one solution for all. Ultimately, enterprise IT departments must develop and implement new enterprise mobility policies that accommodate BYOD and consumerisation trends, and use MDM solutions to manage and enforce such policies," concludes Absalom.