Cellcom is known for its network technology and the customer service it provides to wireless subscribers throughout Wisconsin and Michigan, stated the company. By deploying Interop's hosted solution, which has received a CMSP Gateway Host certification from the Federal Emergency Management Administration (FEMA), the operator ensures compliance with the CMAS initiative. Presidential, Imminent Threat and AMBER alerts are delivered over the operator's cellular broadcast network directly to subscribers with CMAS-compatible handsets. In the event of blizzards, floods, missing children and other public safety emergencies, CMAS helps government agencies communicate with wireless users and save lives and property. There is no cost to subscribers, who may opt out of the Imminent Threat and AMBER alerts if they choose.

"We view CMAS as an important customer care initiative," noted Jim Lienau, CTO, Cellcom. "By selecting Interop's hosted solution, we have implemented this notification service in the most cost-effective manner while ensuring our customers receive these potentially life-saving alerts."

"Interop's FEMA-certified CMSP Gateway enabled Cellcom to quickly deploy a proven CMAS solution," indicated Damian Sazama, VP of corporate and product marketing, Interop.