Lightfalls capitalizes on the laws of physics to distribute light from a single LED source over a large space to create a 'Virtual LED' driven by 3M technology, they indicated. The key to enabling the 'Virtual LED' is a more than 98 percent reflective proprietary 3M film that efficiently steers the light of a single LED from one module to another. The final effect creates the image of multiple LED bulbs when in reality there is only one.

In addition to its lighting technologies, 3M also showcased several of its surface solutions, most notably 3M Crystal Glass Finishes in Dusted Crystal, which was applied to the front window of the event space. 3M Crystal Glass Finishes was also seen on signage, calling attention to products and exhibits that were deemed unique and design-forward by the editors of Metropolis magazine through its 'Metropolis Likes' campaign.