Matsushita Electric Industrial Co. Ltd, known for its Panasonic brand, announced that its US subsidiary, Panasonic Corporation of North America, will establish a Panasonic Hollywood Blu-ray Testing Center (PHBTC) within the existing facilities of Panasonic Hollywood Laboratory and start testing services.
Blu-ray Discs feature copyright protection technology, and conducting logical format verification of entertainment content in replicated BD-Video discs requires technical sophistication. Until now there has been no testing service available for content verification before disc replication although many in the motion picture industry expressed the need for a testing center to provide such services. The new Panasonic testing center, PHBTC, meets this industry's need and is expected to accelerate the release of BD-Video titles by the motion picture industry.
In addition, Panasonic is inviting the member companies of Blu-ray Disc Association (BDA) to install their BD-Video playback products, including Blu-ray recorders and players in PHBTC so that content providers and authoring studios can confirm the interoperability of their titles using these playback products.
The testing services are including: format verification service for the logical format of BD Video/Live Discs; playback testing service for BD Video/Live Discs with the BD Video playback system; and rental site service for format verification and playback testing.
Panasonic