NXP Software demonstrated full TV functionality on Texas Instruments Incorporated's (TI's) OMAP-Vox EDGE solution at 3GSM 2007. Through this new reference implementation, TI and NXP Software are the first to enable an application perceived as 'high-end' on a single-core platform designed for mass-market phones.
The demo is based on NXP Software's TV Player which delivers high quality, 15 frames per second (fps) QVGA mobile TV and supports channel selection capabilities. Content is supplied by a live feed, with reception handled by TI's Hollywood DVB-H receiver. All the TV functionality, including H.264 and AAC+ encoding/decoding runs on TI's OMAPV1030 ARM9-based base band processor.
NXP Software's TV Player used in this implementation is IPDC (DVB-H) Electronic Service Guide (ESG) compatible, and can support other standards such as OMA BCAST and MBMS. It also offers optional security enhancements including support for 18C, Open Security Framework (OSF), and the future OMA BCAST Smart Card profile.
Cees Geel, managing director, NXP Software, said, "With TI's affordable OMAP-Vox platform and NXP Software's optimized TV middleware, TV on mobile becomes possible on high volume handsets. It's an exciting opportunity for innovative devices and new business models, which can bring mobile TV to a mass audience."
Remi El-Ouazzane, general manager of TI's 2.5G Business, stated, "The mobile phone has changed the way consumers in emerging markets communicate. With cost-effective mobile TV solutions like the combination of NXP Software with TI's OMAPV1030 processor and Hollywood single chip, the first TV experience for the vast majority of consumers in emerging markets will likely be on their handset."
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