US consumer buying decisions are based on interest, technology adoption attitudes, lifestyle attributes and price. Understanding these buying criteria is essential in assessing the market potential for IP Multimedia Subsystem (IMS)/Next Generation Networking (NGN) consumer products and services, says high-tech market research firm, In-Stat.IMS-based enabling features and functions, such as presence and user profiles, build a foundation on which numerous other applications can reside. In-Stat research has confirmed that there is high interest across all household segments for most enabling IMS/NGN technologies. Keith Nissen, analyst, In-Stat, said, "In-Stat recommends that service providers focus on deploying enabling technologies to accelerate consumer adoption and build demand for next-generation IMS-based communication services. Stand-alone applications, such as mobile TV, may receive more hype, but will hold far less market potential. "Recent research by In-Stat found the following: Mapping applications have the potential to generate $1.5 billion annually in the US. IMS basic network functionality in the US can generate over $1 billion in annual revenue. Success of mobile TV will depend on changing consumer behavior, similar to mobile voice. Source:
In-Stat
