High consumer interest for enabling IMS/NGN technologies

US consumer buying decisions are based on interest, technology adoption attitudes, lifestyle attributes and price. Understanding these buying criteria is essential in assessing the market potential for IP Multimedia Subsystem (IMS)/Next Generation Networking (NGN) consumer products and services, says high-tech market research firm, In-Stat.IMS-based enabling features and functions, such as presence and user profiles, build a foundation on which numerous other applications can reside. In-Stat research has confirmed that there is high interest across all household segments for most enabling IMS/NGN technologies. Keith Nissen, analyst, In-Stat, said, "In-Stat recommends that service providers focus on deploying enabling technologies to accelerate consumer adoption and build demand for next-generation IMS-based communication services. Stand-alone applications, such as mobile TV, may receive more hype, but will hold far less market potential. "Recent research by In-Stat found the following: Mapping applications have the potential to generate $1.5 billion annually in the US. IMS basic network functionality in the US can generate over $1 billion in annual revenue. Success of mobile TV will depend on changing consumer behavior, similar to mobile voice. Source: In-Stat