Avnet Electronics Marketing Asia has appointed Peter Wong as regional president of Avnet China.
An electronics industry veteran with more than 20 years experience, Wong will provide the leadership, strategy and direction to take the business to a new level of performance in the region. In this role, Wong will report to Stephen Wong, president of Avnet Electronics Marketing Asia. He succeeds Raymond Leung, currently the regional president of Avnet China who is leaving the organization to pursue his career interests.
"The Asia market is a key focus for Avnet Electronics Marketing, and China in particular, plays an important role in contributing to our growth strategy. With Peter’s proven track record and rich knowledge of North Asia, I am confident that he will take our China business to new heights," said Stephen Wong, president of Avnet Electronics Marketing Asia.
Wong originally joined Avnet Electronics Marketing Asia in February 2006 as vice president of strategic planning. Over the past year, he helped the organization develop regional strategies designed to achieve its long-term vision for Asia. He was instrumental in spearheading the development of Avnet Electronics Marketing Asia's commodity business to drive for profitable growth and superior return on working capital. He was also the acting regional president of the South Asia Region.
Prior to joining Avnet, Wong ran his own company which provided professional consultancy services to electronics companies. His work experience also includes sales assignments with ON Semiconductor where he held the position of vice president, Greater China sales, and later, Asia Pacific distribution channel management, covering all Asia countries including Japan. In addition, he held various key positions with Motorola in sales and distribution marketing for the Asia Pacific region.
Avnet Electronics Marketing has established a strong presence in China through its two operations – Avnet China and Avnet Memec China. Each serves the market through an independent yet comprehensive team of management, marketing, sales and engineering professionals. Avnet Electronics Marketing has 20 offices in China and operates four logistic centers located in Tianjin, Shanghai, Shenzhen and Hong Kong. The company also offers one-stop-shop design services through design centers in Hong Kong, Shanghai and Shenzhen.
Avnet Electronics Marketing