Texas Instruments Incorporated has announced the selection of its “LoCosto” single-chip platform for a new family of low-cost, multimedia-rich handsets from Lenovo Mobile, China's leading handset manufacturer. Lenovo is leveraging TI’s scalable “LoCosto” solution to deliver low-cost handsets with exceptional performance and leading-edge features at a competitive, entry-level price. The i323 handset, the second in this series, is available to China consumers now, followed by the i515 available in June. The i366 handset is also available today.
TI’s “LoCosto” single-chip solution incorporates TI’s DRP™ technology to lower overall system costs while enabling sleeker, more affordable handsets with a wide range of robust multimedia features. Taking advantage of the “LoCosto” solution’s highly-flexible integrated multimedia capabilities, including 15 frames-per-second MPEG4 record and playback, VGA and megapixel camera and MP3 music player, Lenovo’s family of phones will offer high-quality, slim, stylish low-cost handsets packed with multimedia functionality. TI’s low-power “LoCosto” device also extends battery life, an important feature for consumers in regions that often lack a reliable power source.
“The TI China Wireless Center is proud to work with Lenovo, who maintains a leading position in the ultra competitive Chinese mobile phone market, with strong brand recognition and stylish handsets. Together with the scalability of the ‘LoCosto’ product family and innovation in handset design from Lenovo, we are enabling exciting and market leading products for the Chinese market,” says Fred Cohen, general manager, Asia, for TI’s Wireless Terminals Business Unit.
TI’s “LoCosto” platform is in volume production today with more than 15 customers worldwide. Handsets based on “LoCosto” technology offer consumers a range of capabilities - from GSM voice-centric to phones to those that include high-end features, such as MPEG4, MP3 and AAC audio encoding, Bluetooth wireless technology, megapixel camera, calendaring and more.
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