Acer, the world’s 3rd biggest PC vendor has introduced two distinctive notebook designs to address the separate needs and expectation of consumer and commercial notebook users in India. With the new Aspire notebooks, Acer is the world’s first to offer Dolby Home Theater for virtual surround sound across the full line of consumer notebooks. The notebooks run on the new Intel Centrino Duo platform.
Acer’s design team worked with BMW Group DesignworksUSA to study design trends, develop the concept and visualize new forms. Findings from the research showed that three of the most important design features from a consumer’s perspective were color and material, branding and naming, and shape treatment.
“The new Aspire Gemstone notebook has a noticeably rounded and fuller shape; a bold diversion from the traditional squarish designs that focus on minimizing notebook thickness and weight,” said Mr. W. S. Mukund, Managing Director – Acer India (Pvt) Ltd. “As the world’s fastest growing PC vendor among the top five and leap-frogging to the No. 3 ranking, we are now in position to set the trend in notebook design with the new Aspire Gemstone,” The PC ranking is according to Q1 2007 preliminary data by Gartner Dataquest.
“Acer is tailoring its notebook design and functionality for consumer and commercial market needs,” S. Rajendran, General Manager, Sales and Marketing – Acer India (Pvt) Ltd. “The Aspire brand characteristics are easy and fun, while the TravelMate focuses on dependability for the mobile user.”
According to Prakash Bagri, Director - OEM Business, Intel India, “Intel continues to redefine innovation and the mobile experience for the consumer. The new Intel Centrino Duo platform boasts performance and is designed for energy efficiency to enable great battery life. Entertainment experience is now leaps and bounds ahead of what has been known with consumer benefiting from this faster technology and great-looking video and graphics. We are looking forward to all Indian homes sharing this enhanced experience and would like to congratulate Acer for bringing this in a modern and sleek form.”
The Intel Centrino processor technology is now even better with more power for multitasking or intensive applications such as gaming or high-definition entertainment and the power saving features you need to get the most from your mobile lifestyle. Combined with Acer’s new notebook designs, users will be able to choose from the many modern and sleek form factors to suit their lifestyle and business needs.
Aspire Gemstone signature design
The Aspire characteristics are easy charm, expressive, friendly, comfortable and versatile. The intrinsic beauty of gemstones is universally valued; gems are regarded as personal treasures. Similarly, the elegant and ergonomic design of Aspire notebooks, code-named “Gemstone” inspires a personal connection between user and computer.
Contrasting colour and texture
· Holographic 3D finish: The cover features a shiny jet-black frame encasing a satin-finish sub-layer with the Acer logo floating above like a shimmering holographic projection. This unique feature is achieved through an advanced IMD (In-Mold Design) technique.
· CeramicFinish interior: Open the cover to reveal a light gray ceramic-like interior surface – a striking contrast against the black exterior. The whole notebook is smoothly curved like a finely-cut opal and provides a very comfortable touch.
· Enlightener media flow: An expressive line of Aspire’s individuality that frames the keyboard and joins the speaker grill to the Empowering Key, and to seven touch-sensitive media keys.
Enhanced multimedia
· Acer MediaTouch: Seven touch-sensitive media keys make easy and quick media control with great touch feedback.
· Empowering Key: Hold the sapphire jewel-like Empowering Key to enter Acer Empowering Technology’s widget mode, which displays current Empowering Technology application settings e.g. security, backup…etc., then users can adjust these settings via a few simple steps.
· DolbyASUS India announces the P5K3/P5K Series Motherboards Home Theater: With the new Aspire, Acer is the world’s first to offer Dolby Home Theater for virtual surround sound across the full line of consumer notebooks, adding a whole new dimension with quality acoustics to Digital Home entertainment.
TravelMate Profile signature design
The TravelMate characteric is dependable, which includes reliable and efficient. The TravelMate is designed for business professionals who require a productive and dependable work tool, hence, “ProFile” asserts portability, protection and adaptable usability that professionals can completely count on.
· Slim and sturdy cover: made of magnesium alloy, is 20 times stronger and much lighter than plastic, thereby minimizing weight and protect against drops, shock, vibration, dust, rain and everyday wear and tear.
· Enhanced security: Acer BioProtect technology is a complete fingerprint recognition solution that eliminates the need to remember user ID/password, and the process of typing in these login data, and prevent wild guesses from intruders. Simply swipe your finger across the reader to turn on and login applications like msn and e-mail.
· Easy access hot keys: Thoughtful grouping of hot keys and Acer Empowering Key with clear graphics makes intuitive and efficient access.
· Acer Video Conference solution: Complete solution including Acer CrystalEye webcam with smart built-in angle enables productive multi-way conferencing, and Acer Xpress Bluetooth VoIP phone.
Acer’s long-term mission is breaking the barriers between people and technology. Each design characteristic and feature of the Aspire and TravelMate has been carefully mapped out to fulfill Acer customer’s true needs, not for the sake of technology.
Acer
