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Analog Devices, Legend Silicon Open Design Lab in Shanghai

(Top News, 29 Jan 2007 )

Analog Devices, Inc. and Legend Silicon Corp. have announced the opening of a joint design laboratory to develop reference designs for China’s emerging mobile TV market. The design lab, which is located in Shanghai, adjacent to the Fudan University campus, will provide complete front-end solutions, from the antenna through the tuner to the demodulator to the MPEG2 TS interface, to allow Original Equipment Manufacturers (OEMs) and Original Design Manufacturers (ODMs) to quickly equip their mobile terminal products—including portable media players, PDAs, laptop PCs, automotive displays and smart phones—to receive terrestrial digital TV broadcasts.

The design lab is headed by chief technologist, Dr. Xiaolin Wang, from Analog Devices. Dr. Wang works in ADI’s high-speed signal processing business unit and has extensive experience in large-scale digital system and IC development for networking and telecommunications applications, such as wireless LAN and cable modem. Dr. Wang holds an MSEE and a PhD from the University of Arizona at Tucson. He received his BS in physics from Fudan University in Shanghai, China.

“ADI is poised to meet the pent-up market demand for mobile content in China,” said Howard Cheng, vice president for Greater China Operations, Analog Devices. “The opening of this joint lab with Legend Silicon is an important next step to helping our customers in the region prepare for the rapid and substantial deployment of mobile TV services, which we believe are on the cusp of becoming a mass-market opportunity.”

“Legend Silicon’s collaborative efforts with Analog Devices yielded the first silicon tuner receiver solution to meet China’s mobile and fixed digital broadcast requirements,” said Dr. Lin Yang, chairman and chief technology officer, Legend Silicon. “The joint design activities in Shanghai are yet another example of our commitment to bring mobile TV services to China.”


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