Engineers rank Arrow top in China and Asia for third year running
(Business News, 10 Aug 2007 )
Arrow Asia Pac Ltd, a business unit of Arrow Electronics Inc., has received top rankings for the third consecutive year in China and Asia in EDN Magazine's 2007 Worldwide Branding Study.
For the third consecutive year, Arrow was ranked top in the study conducted by EDN, a worldwide design information publication covering the electronics industry. Conducted annually, EDN's market research study examines worldwide customer awareness of, usage of, and preference for distributors and suppliers in a total of 31 different product categories. These categories include components/power sources/interconnection and packaging services; computers, computer boards and peripherals; embedded development tools; EDA, and test and measurement.
"We are delighted to receive this top ranking by engineers and research and development (R&D) professionals," said Peter Kong, President, Arrow Asia Pac. "Such recognition adds to our already strong credentials as being one of the leading distributors in China as well as Asia. The study is a clear testament to how well we stand out in key areas considered important by those surveyed. These included meeting delivery expectation, product technical information, and product availability. We pledge to continue delivering world-class solutions and services in meeting the dynamic and complex needs of our customers and to being the clear Distributor of Choice for our customers and suppliers."
This year, the study generated more than 3,270 responses from EDN subscribers, consisting primarily of R&D engineers, engineering staff, project managers and R&D management in North America, Europe and Asia. Respondents were presented with a list of electronics distributors in their region and asked to rank them by "awareness of the distributor", "would recommend to industry peers", and "prefer to do business with".
