New Delhi: Tensilica Inc. announced that Tata Elxsi Ltd—an independent embedded design service company headquartered in Bangalore, India, with offices in major locations around the world—has become the first authorized design center for Tensilica's multimedia customers. Tata Elxsi's engineers have been fully trained on Tensilica's HiFi 2 Audio Engine and Diamond Standard 38xVDO Video Engine family, and will be able to provide SOC (system-on-chip) design services including hardware and system software design for semiconductor and electronics manufacturers. Tata Elxsi has served as a design center for Tensilica's Xtensa configurable processor family for over three years, and is already assisting global electronics companies with Tensilica-based multimedia designs.
Madhukar Dev, CEO, Tata Elxsi, said, "Tensilica's Diamond Standard 38xVDO Video Engine family is the most capable processor core-based video solution on the market today, supplying full D1 resolution Main Profile H.264 performance. And the HiFi 2 Audio Engine is proven in designs that are shipping in huge volumes right now. Our turnkey SOC design capability and proven strengths in multimedia design will help Tensilica's customers quickly integrate these powerful engines into their SOC designs, reducing product development time and costs. Our network of offices and strong presence in key geographies such as US and Europe and Asia, including Japan, Taiwan and South Korea, provides customers with easy access to world-class multimedia system and engineering expertise."
Steve Roddy, vice president of marketing, Tensilica, stated, "Tata Elxsi has provided outstanding support to our customers as an authorized design center for Tensilica, and now we are pleased to announce that they have been trained on our audio and video products and are already supporting our customers' multimedia requirements. For those customers with limited design staffing or multimedia expertise, Tata's expertise will be invaluable."
Tata ElxsiTensilica
