Arrow and Atmel Sign Distribution Agreement for China
(Business News, 24 Sep 2007 )
Arrow Asia Pac Ltd, a business unit of Arrow Electronics Inc., has signed a franchise agreement for mainland China and Hong Kong with semiconductor manufacturer Atmel Corp.
"We are pleased to extend our relationship with Arrow to China. Arrow brings well-established sales coverage, strong technical support services, and world-class supply chain capabilities to our customers. We look forward to a successful relationship with them," said Stanley Lam, Managing Director, Sales, Atmel China/Hong Kong.
"Our partnership with Atmel in China brings leading-edge solutions to our growing customer base in consumer and industrial markets in China," said C.C. Lim, Vice President of Marketing for Arrow Asia Pac. "Atmel is a recognized leader in cost-competitive solutions and we are confident our customers in China will benefit from this partnership."
