MyClick and Ogilvy Embark on a Groundbreaking Partnership
(Business News, 30 Oct 2007 )
Two leaders in their fields have joined together to bring a new level of accountability and new consumer accessibility to the advertising game. A patented platform developed by MyClick, a provider of mobile imaging and cross media advertising solutions, enables a mobile user, in the blink of an eye, to take a photo of an image and instantly find out more about the product, service or promotion being advertised. They can even store the information and view it later. As the premier advertising firms in Asia, Neo@Ogilvy is poised to quickly utilize the technology across a broad spectrum of industries and disciplines. MyClick, in partnership with Ogilvy, is set to devote its advertising platform to benefiting both advertisers and agencies by increasing their ability to track, respond, and customize advertising campaigns in real-time.
"This enterprise represents a leap forward in an ad agency's ability to manage a client's advertising budget," noted Neo@Ogilvy's Executive Deputy GM Richard Wang. "MyClick affords us the power to reach customers on a new scale and with new influence."
The technology utilized by MyClick has the potential to revolutionize the advertising industry. With the ever-increasing pace of market individualization, advertisers have found themselves more and more at the mercy of consumers who want what they want, when (and only when) they want it. MyClick places much of that power back in the hands of advertising executives and CMOs.
MyClick is quickly being embraced across the spectrum in the global advertising market. With expansion into markets through partnerships and licensing of the technology from Australia to mainland China, the technology is quickly gaining ground and is set to establish itself in the mobile market of the future. Agencies and advertisers are welcome to participate in this transformation of the mobile marketplace after establishing the necessary resources. Licensing programs are available for both agencies and advertisers to fully utilize the MyClick technology and platform. MyClick Executive VP Charles Yin said: "This platform has the potential to even the playing field. Advertisers and agencies will have a great deal more control in the application and effectiveness of their advertising."
