Digital Radio Market to Experience Global Market Growth: Unit Sales to Increase Three-Fold
(Business News, 06 Nov 2007 )
The worldwide digital radio market is on a roll, with unit sales expected to increase more than three-fold from 2006 to 2011, reports In-Stat. Recent developments include the availability of the new, enhanced Digital Audio Broadcasting (DAB)+ standard in the UK, an increase in the number of DAB trials throughout Europe and Asia, and the introduction of mobile devices with integrated DAB support, the high-tech market research firm says.
“From a regional standpoint, DAB technology is close to mass-market appeal in the UK, and is the pervasive digital radio technology throughout Europe,” said Stephanie Ethier, In-Stat analyst. “Satellite radio remains the leading platform for digital radio in the US, despite notable progress in HD Radio awareness.”
Recent research by In-Stat found the following: - The global market for digital radio will grow from 9 million units in 2006 to almost 32 million units in 2011. - In 2005, 57 percent of respondents to an In-Stat consumer survey in the US were aware of HD Radio. This percentage had grown significantly to 77 percent by 2007. - Increased choice of programming continues to be the primary driver of digital radio ownership.
