NDS is increasing its presence in South Korea with the opening of a new, expanded sales, support and R&D operation in Seoul.
Sue Taylor, VP and General Manager of NDS Asia Pacific, commented: "NDS has had sales, support and research and development facilities in Seoul for over six years. The Seoul operation has now grown to more than 120 employees. NDS Korea is pivotal in our ability to roll out state-of-the-art technologies, such as advanced conditional access and middle ware solutions, set-top box (STB) integration and mobile solutions, to some of the world’s largest broadcasters. The opening of the new NDS Seoul office is in recognition that Korea is a key player in the deployment of digital pay-TV.”
Rapid expansion in the broadband and pay-TV industry has seen Korea forge ahead as the digital hub of Asia. South Korea is moving rapidly towards full digitization, with government initiatives promoting 100 percent digital conversion by 2012. The encouragement of greater competition and consumer choice in pay-TV and broadband markets is expected to accelerate uptake of digital solutions.
In South Korea, NDS end-to-end systems are working across cable, satellite DTH and IPTV platforms. NDS solutions protect and enable SkyLife, KT MegaTV and BSI, KDMC, GSGB and CJ CableNet cable TV operations. These customers account for close to 70 percent of the South Korean PayTV market.
