Reactrix forms strategic alliance with Samsung to launch interactive advertising platform at CES
(Technology News, 03 Jan 2008 )
Reactrix Systems Inc. has joined with Samsung to launch a revolutionary interactive large-format advertising platform—WAVEscape, which will be featured in Samsung’s booth during the Consumer Electronics Show (CES) in Las Vegas, January 7-10.
The companies have married Samsung’s LCD digital signage display technology with Reactrix’ immersive interactive technology to create an entirely new form of advertising that compels consumers to engage in an unforgettable “hands-on” experience. The technology will engage consumers, technology buffs and advertisers alike, allowing them to literally immerse themselves in an ad.
As traditional forms of advertising become more fragmented and less effective at maintaining the attention of consumers, Reactrix’ new-age interactive signage technology provides a compelling way for leading brands to enhance their global images. Unlike competitive offerings, the Reactrix and Samsung solution, available exclusively on Samsung’s large-format-display 570DX products, features configurable levels of interactivity that are heightened as a consumer moves closer to the display.
The interactive display technology can be triggered from approximately 15 feet away as the display content responds to consumer movement to entice further interaction. As consumers approach a WAVEscape digitally-formatted advertisement, their position and gestures are instantly recognized, enabling different levels of interaction based on proximity to the display. WAVEscape creates a new paradigm for social interaction with advertising, enabling gesture-based group experiences that will lead to much more effective brand messaging and higher unaided recall than conventional out-of-home advertising.
