Emagine and LGR Telecommunications provide joint campaign management (CM) and data warehouse solution to Vodafone Fiji
(Business News, 30 Jan 2008 )
Australian owned Emagine International has partnered with LGR Telecommunications (LGR) to win a multi-million dollar deal to provide an integrated data warehouse and campaign management solution for Vodafone Fiji which they aim to implement within nine weeks.
Emagine and LGR previously worked together on a project for Telstra and between the two entities boast a client list which includes the largest telecommunication companies in three continents.
David Peters, CEO, Emagine International commented: “The Vodafone Fiji tender process was actually extended and we were invited to put a bid together for it so we partnered with LGR. The out of the box Emagine Campaign Management solution coupled with the CDRlive data warehouse solution from LGR responded to Vodafone Fiji’s specific business requirements of stimulating revenue and customer loyalty programs. ”
Avanthi Senaratne, Chief Marketing Officer, Vodafone Fiji said: “We selected Emagine International and LGR because of their industry experience and commitment to a nine week implementation program, as well as the results they’ve delivered from previous projects with other large telecommunication carriers. Emagine is a company we have been aware of for a while through its work with Vodacom, a Vodafone partner OPCO in South Africa.
Vodafone Fiji is the sole mobile phone carrier in Fiji with majority of its subscriber base on pre-paid service. With Government deregulation of the mobile industry in the process of creating a competitive marketplace, the company will use the Emagine and LGR solution to maintain its position as the number one carrier in Fiji.
