SAP APJ and Samsung SDS sign strategic MOU to enhance business competitiveness
(Business News, 01 Apr 2008 )
SAP Asia Pacific Japan and Samsung SDS have signed a strategic Memorandum of Understanding (MOU) enhancing business cooperation to jointly explore markets and business opportunities in Korea, China, and Southeast Asia. The comprehensive partnership envisaged in the MOU has been engineered to strengthen the relationship between Samsung and SAP by reinforcing their Enterprise Resource Planning (ERP) business, facilitating new business growth together in the Chinese market, and exploring other new growth opportunities across the South-East Asia region. The entire focus of this strategic alliance is joint market exploration beyond Korea, to encompass development of opportunities across the Asia Pacific region, by enhancing support for sales and marketing, sharing of state-of-the-art technologies, and human resources empowerment.
In particular, the two companies have agreed to focus on Governance, Risk, and Compliance (GRC) to lead the emerging enterprise regulatory and risk management systems market, as well as expand their solution collaboration scope to cover Customer Relationship Management (CRM) and Business Intelligence/Business Warehouse (BI/BW).
In 2007 alone, 171 SAP solutions for governance, risk and compliance (GRC) customers were implemented. SAP Business User revenue is also growing rapidly in the Asia Pacific Japan region. With the successful acquisition of Business Objects in early 2008, SAP immediately launched nine joint product packages which will be sold by both SAP and SAP Business Objects sales teams globally. These solutions expand SAP’s lead in the Business User market and substantially accelerate SAP’s leadership in the emerging market for Business Performance Optimization.
