Teradata Corporation has announced the general availability of two new products specifically designed to help communications service providers capture and centralize customer-specific information from call centers, retail store operations and network activity.
Two areas traditionally thought of as cost centers are call centers and retail stores. These are gaining recognition as business assets as providers realize that better knowledge of these areas of operation can improve customer understanding and customer relationships. A third area, network data knowledge, traditionally has been restricted to a select few.
However, it is network performance that has the greatest day-to-day impact on the customer experience. The latest release of the joint Communications Logical Data Model and Enterprise Data Warehouse Roadmap (CLDM/EDWr) offer addresses business concerns within these three areas.
The CLDM 10.0 represents enterprise data, data relationships, topic areas, and business rules, and is used to define how different types of data relate to each other. As the data warehouse evolves, the EDWr assists in planning and identifying the next most valuable data to source in perspective with the corporate goals and strategies. The EDWr helps increase the return on a data warehouse investment by graphically depicting corporate strategies, applications, business questions and key performance indicators that can be gained through additional uses of a company's data.
Teradata
