Altera Corporation has announced that Shenzhen Huayu Communications Technology Company Limited has selected MAX IIZ CPLDs for use in its new P1200 portable handsets. Chosen for their ability to quickly and securely implement new features and capabilities while consuming minimal power and board space, Altera’s MAX IIZ CPLDs manage several peripherals in the P1200 handsets, including a Radio Frequency Identification (RFID) reader, an Infrared Data Association (IRDA) sensor, a Bluetooth interface, and LED control. The P1200 handsets made their debut during the Hangzhou public transportation system’s bicycle project in May 2008, and in August, they will be used for ID identification, logistics, and public transportation services for the Beijing Summer Games.
“With the 2008 Olympics rapidly approaching, we were challenged with getting our handsets to market quickly with unique features that are not supported by off-the-shelf components,” said Wang Shao Wei, vice president of engineering at Shenzhen Huayu Communications Technology Company Limited. “Participating in the MAX IIZ early access program enabled us to leverage Altera’s first zero-power CPLDs as soon as they were released, and to meet our aggressive schedule with a cost-effective solution that minimizes our power consumption and increases design security.”
Leading-edge handset developers such as Huayu face the challenge of quickly adding new product features demanded by their customers. The lengthy development cycles of full-custom ASICs and the lack of flexibility of ASSPs have limited developers’ ability to meet this challenge. In addition, features based on off-the-shelf components like ASSPs are easily duplicated by other manufacturers, severely reducing the benefits that handset developers enjoy when they deliver first-to-market capabilities. The MAX IIZ family addresses these concerns by delivering the lowest power consumption of any CPLD in the market, the highest amount of user-customizable logic resources per board area and design security.
Altera
