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Global Consumer Survey Reveals Old Mobile Phones Not Being Recycled

(Business News, 18 Jul 2008 )

Only 3% of people recycle their mobile phones despite the fact that most have old devices lying around at home that they no longer want, according to a global consumer survey released by Nokia today. Three out of every four people added that they don't even think about recycling their devices and nearly half were unaware that it is even possible to do so.

The survey is based on interviews with 6,500 people in 13 countries including Finland, Germany, Italy, Russia, Sweden, UK, United Arab Emirates, USA, Nigeria, India, China, Indonesia and Brazil. It was conducted to help Nokia find out more about consumers' attitudes and behaviors towards recycling, and inform the company's take-back programs and efforts to increase recycling rates of unused mobile devices.

The findings highlight that despite the fact that people on average have each owned around five phones, very few of these are being recycled once they are no longer used. Only 3% said they had recycled their old phone. Yet very few old devices, 4%, are being thrown into landfill. Instead the majority, 44%, are simply being kept at homes never used. Others are giving their mobiles another life in different ways, one quarter are passing on their old phones to friends or family, and 16% of people are selling their used devices particularly in emerging markets.

Globally, 74% of consumers said they don't think about recycling their phones, despite the fact that around the same number, 72%, think recycling makes a difference to the environment. This was consistent across many different countries with 88% of people in Indonesia not considering recycling unwanted devices, 84% in India, and 78% of people in Brazil, Sweden, Germany and Finland.

The survey revealed that one of the main reasons why so few people recycle their mobile phones is because they simply don't know that it is possible to do so. In fact, up to 80% of any Nokia device is recyclable and precious materials within it can be reused to help make new products such as kitchen kettles, park benches, dental fillings or even saxophones and other metal musical instruments. Globally, half of those surveyed didn't know phones could be recycled like this, with awareness lowest in India at 17% and Indonesia at 29%, and highest in the UK at 80% and 66% in Finland and Sweden.

Nokia

 
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