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Asia Pacific SOA Market Shows Early Signs of Maturity, Say Springboard Research

(Business News, 16 Feb 2009 )
By Vinod Kataria

New Delhi: The market for Service-Oriented Architecture (SOA) in Asia Pacific is showing early signs of maturity, with adoption rates beginning to slow at the same time that organizations’ SOA readiness continues to increase, says the latest report titled “SOA in APAC – Showing Signs of a Maturing Market”, by Springboard Research, in the IT market research industry. Springboard forecasts that the overall SOA market will grow from an estimated $810 million in 2007 to $2.7 billion in 2011.

The findings of this report are based on a Springboard survey of 343 CIOs and business managers of SMBs and large enterprises in ASEAN (Singapore, Malaysia, the Philippines), Australia, China, India, and New Zealand.

“The pace of SOA adoption has slowed as it has become more mainstream,” said Balaka Baruah Aggarwal, senior market analyst-emerging software at Springboard Research. "Many SOA planners (from Springboard’s similar survey in 2007) are yet to deploy SOA, with reasons as varied as ‘deferred for the moment’, ‘change in business priority’ and ‘no plans as such’.”

On the other hand, 74 percent of SOA implementers expect their investments to increase over the next two years, with 25 percent of implementers expecting increases in excess of 10 percent. This indicates that strong, steady growth will continue, but challenges remain, particularly for organizations that have not yet implemented SOA.

“While the business drivers for SOA adoption still align with broader business and IT priorities among most SOA planners, there is a clear gap between the need for SOA and the ability to execute,” said Michael Barnes, vice president-software research at Springboard Research. “This presents a strong opportunity for SOA-related consulting and professional services.”

SOA demand remains strong across the region, even as the SOA market itself matures and organizations face significant market and economic uncertainties. The tremendous growth that emerging economies like China, India and members of ASEAN countries like Indonesia and Malaysia face has driven demand for service oriented approaches in order to keep pace.

At the same time, many enterprises in mature economies like Australia, New Zealand and Singapore have already invested huge amounts in IT systems and are challenged to maximize those investments, particularly given ongoing concerns over both the short and long-term impacts of the global economic crisis.

The report indicates that IBM dominates the SOA market in mindshare and market share, followed by Microsoft and Oracle. Other major SOA players in APAC include HP, Progress Software, SAP, Software AG, Sun Microsystems and TIBCO. Enterprises in Asia said that the main reason for choosing a vendor for SOA products and solutions is proven track record at 47 percent, followed by proven products and services at 41 percent.

The report notes that over the past 6-12 months, the focus for most organizations has shifted clearly towards managing costs and increasing margins, (versus managing growth). Vendors must therefore do a better job of linking SOA with more high priority (and increasingly well-targeted) projects, as SOA is currently more associated with larger-scale, enterprise-wide infrastructure initiatives, which will be far less common for at least the next 12-18 months.

Source: Springboard Research: www.springboardresearch.com

 
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