Broadcom Corp.'s continued collaboration with RaisingSun Digital Video Technology Co. of Shanghai, China, has produced a next generation 'all-in-one' digital television (DTV) turnkey solution that supports all Chinese broadcasting standards, including AVS, as well as Internet connectivity. This is the first complete DTV solution for television manufacturers in China that supports high definition (HD) AVS. The product was demonstrated at the recent China Content Broadcasting Network (CCBN) Conference 2009.
Through the combination of the Broadcom BCM3549 DTV system-on-a-chip (SoC) solution and RaisingSun's iTVware middleware, TV manufacturers are able to develop complete lines of affordable digital televisions for the Chinese market that support all of China's broadcast standards (e.g., PAL analog TV, DVB-C digital cable TV, DTMB digital terrestrial TV, and the new HD format AVS). By supporting all of these standards, consumers will have the reassurance that their digital TV will properly function when using any of the broadcasting standards in China, as well as connecting to the Internet.
Broadcom and RaisingSun continue to deliver RaisingSun DTV middleware ported onto field proven Broadcom DTV SoC platforms for compliance with all of China's DTV standards. The DTV solution also integrates the Adobe Flash Platform, enabling users to view rich Flash-based content and applications from popular online providers and entertainment sites, further enhancing the user experience.
BCM3549 Product InformationThe BCM3549 is Broadcom's next generation DTV SoC solution that integrates an advanced multi-format video decoder, a 3D/2D graphics engine, Ethernet network connectivity, and unique 3D color management, all of which continue to position the TV as the central entertainment device for the digital home. Combining high integration with best-in-class picture quality greatly enhances the DTV experience while enabling TV manufacturers to reduce overall system cost and improve picture quality, all with a single chip low cost implementation.
The BCM3549 provides advanced multi-format decoding in support of high definition AVC, H.264, VC-1, AVS and MPEG-2 streams. By supporting H.264 video compression, the BCM3549 enables viewers to access and watch multimedia and HD content from networked devices, with improved picture quality.
Also included in the BCM3549 SoC is home network connectivity via an integrated Ethernet media access controller (MAC) and physical layer (PHY) capabilities that enable users to inexpensively connect with multiple home networking devices such as media servers, PCs, MP3 devices and portable media players (PMPs), and allows access to a multitude of Internet-based multimedia content.
The BCM3549 supports full 1080p high definition video and incorporates a unique 3D color management system, as well as digital, analog and mosquito noise reduction. Also integrated is an advanced picture enhancement processor (PEP) to improve picture sharpness and perform picture post-processing functions. The PEP engine is fully programmable and can be optimized by TV manufacturers to meet their respective quality requirements.
iTVware Product InformationRaisingSun's complete middleware platform (iTVware) for digital television applications in China has a comprehensive universal extension interface for wireless multimedia, network multimedia and mature application module requirements, and is currently available for developing DTMB (China terrestrial DTV standard) and digital video broadcast (DVB)-based HDTVs in China and advanced television systems committee (ATSC)-based HDTVs in the U.S. In its third generation, iTVware has been tested by the third parties in China and North America.
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