Samsung India Electronics Ltd has announced the opening of its first Samsung IT Brandshop at Arihant Arcade, Ameerpet in Hyderabad. The Samsung Brandshop was inaugurated by JungSoo Shin, President and CEO, Samsung South West Asia, and Ranjit Yadav, Director-IT, Samsung India Electronics Pvt Ltd, in the presence of other Samsung representatives, dealers and customers.
Speaking at the inauguration of the first Samsung IT Brand shop in India, Shin stated, “Retail is a big thrust area for us as we looking at enhancing our consumer interface this year. The IT Brand Shop will represent a one stop shop for all Samsung IT products, ranging from notebooks to printers. In the coming months, we plan to set up IT Brand Shops in the other metros as well.”
The Samsung IT Brand shop showcases Samsung’s entire range of IT and digital products like notebooks, netbooks, monitors, printers, consumables, digital cameras, digital camcorders, MP3 players and mobile phones. The Brand shop also has on display IT accessories such as laptop bags, headphones, etc.
The newly opened Samsung IT Brandshop has an "Experience Zone" created to encourage consumers to experience the products on site. The laptops have been displayed at the Experience Zone to showcase commonly used applications such as music, gaming, movie and imaging. Other digital products have been integrated into this Demo zone to showcase convergence of digital devices. To make the product experience memorable, all laptops are connected through Wi-Fi, allowing consumers to browse the net and get a first hand experience of the product. The premium, thin and light X series; Mainstream Q series, the all-rounder, value series – the R series of Samsung Notebooks are displayed at the Samsung Brand Shop along with the company’s recently introduced N series of Netbooks—N110, NC20, N120, and N310.
Samsung also has Printer Demo Zones in Delhi, Chennai, Bangalore, and Coimbatore for showcasing its IT Products. In addition to exclusive IT Brand Shops, the company is also setting up IT displays within the existing Samsung Digital Plazas. The company has around 300 Digital Plazas for its Consumer Electronics products in the country at present. Samsung is also displaying and retailing its latest range of LCD Monitors at the IT Brand Shop.
Samsung Electronics
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