Littelfuse has appointed Premier Farnell to be the company’s franchised high-service, low-volume partner in Greater China, Southeast Asia, India, Australia and New Zealand. Under this agreement, Premier Farnell will hold the widest range of Littelfuse products in stock in Asia-Pacific while Littelfuse will leverage Premier Farnell’s high-serve operations and stocks for same-day or next-day fulfilment to customers. The target customers are enthusiasts, engineers and purchasing professionals in Asia-Pacific who require small quantities of Littelfuse products for engineering designs. Littelfuse products are available for order via Premier Farnell’s field sales staff, direct marketing teams, website and customer contact centres in Australia, Singapore, Malaysia, India and China.
“Currently, in Greater China, Southeast Asia, India, Australia and New Zealand, where design engineers continue to create prototypes, reference designs and proofs of concepts in digital consumers, telecommunications and automotive industries, fast time to market is essential. We have chosen Premier Farnell’s multi-channel, high-service model to ensure a high-level of service for our customers,” explains K.Y. Ong , Regional Sales Manager, Littelfuse Far East. Ong adds that Littelfuse solutions are found in almost every product that requires electrical energy, from automobiles to computers to telecommunications devices. The company has been providing industry-leading circuit protection products for more than 80 years.
“The relationship between Premier Farnell and Littelfuse has grown from strength to strength around the world. With our commitment to offer the widest range of Littelfuse products quickly and efficiently, Premier Farnell plays a role in helping Asia Pacific’s electronic designers deliver innovative solutions for a better future,” says William Chong, Regional Director of Supplier, Product & Purchasing Management, Premier Farnell, Asia-Pacific.
With close to 3,000 Littelfuse products in stock at any given time in its three stocking hubs in Asia Pacific, Premier Farnell currently offers the widest range of Littelfuse circuit protection products for same-day or next day fulfilment to customers in Asia-Pacific. These include Littelfuse Fuses, SIDACtor Protection, Thyristors, PTC (Resettable Fuses), Varistors, PulseGuard Suppressors, TVS diodes, Silicon Protection Arrays, Gas Discharge Tubes, fuseholders and accessories as well as Switching Thyristors.
Premier Farnell
