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TI’s MCU Value Line Gives 10X Performance, Battery Life at $0.25

(Product News, 19 Mar 2010 )

Committed to solving the growing performance and efficiency challenges of the 8-bit market, Texas Instruments Inc. (TI) has launched the MSP430 microcontroller (MCU) Value Line that offers superior 16-bit MCU performance and industry leading ultra-low power consumption at ultra-low 8-bit microcontroller prices.

“Starting at 25 cents, the Value Line ensures 8-bit developers no longer need to sacrifice performance, power efficiency or scalability because of price. The roadmap includes more than 100 MCUs to be released over the next 15 months, providing developers with a broad portfolio to best fit their memory, peripheral and packaging configuration needs,” said Shailesh Thakurdesai, Business Development Manager, Microcontrollers, Texas Instruments India. “In India, this series of devices has the potential to cater to a wide range of applications including LED lanterns, panel meters, consumer appliances and personal healthcare products.”

The new MSP430G2xxx devices are pin-compatible across the MSP430 MCU platform, enabling easy code migration and upgrades to higher-end devices as application requirements evolve. The new MCUs are also supported by TI’s easy-to-use MSP430 tools, free software and broad third party support network, driving faster time-to-market across a broad range of cost sensitive applications, including safety, security and touch sense.

TI MSP430 Value Line

TI


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