Lexar Media Inc., in advanced digital media and accessories, announced plans to add a storage capacity meter to its USB flash drives by integrating an electronic paper display from E Ink Corporation. It is claimed that the E Ink display is a paper-thin, shatter proof, easy to read meter that does not rely on power to show the capacity information when disconnected from the computer.
Darren Bischoff, senior marketing manager, E Ink, said, ˇ°E Ink's display products are paper-thin, low-power and ideal for a wide range of products from smart mobile devices to simple indicators such as those offered by Lexar. Lexar's JumpDrive is a great example of a product truly capable of leveraging all the benefits of our E Ink On Display solution. With this widespread commercial implementation of our technology, Lexar will be the highest volume provider of products with electronic paper displays.ˇ±
Steffen Hellmold, vice president and general manager USB flash drive and OEM products business unit, Lexar, stated, ˇ°Innovation continues to be the dominate focus for Lexar's popular line of USB flash drives, which helps us offer customers cool features based on revolutionary technologies like the On Display solution from E Ink. JumpDrive Mercury will be the first product in Lexar's line that demonstrates the results of our partnership with E Ink.ˇ±
Lexar Media Inc. E Ink Corporation
