SanDisk Corp., supplier of Flash data storage card products, announced distribution relationships with Ingram micro, the wholesaler of technology goods, and Rashi Peripherals, an IT distributor, to sell a wide range of SanDisk products in India.
The company plans to start with 2,000 stores in the coming weeks and increase them to 14,000 plus by the end of 2007. The launched products include MP3 players, mobile phone cards, USB Flash drives and high-performance digital imaging cards.
Sanjay Mehrotra, president and COO of SanDisk, said, "We see great potential for growth in consumer electronics products, especially mobile phones, digital cameras and computer accessories. India's emergence as a technology leader and its rising per capita income are creating opportunities for us in these categories. And with our new distributors, Ingram Micro and Rashi Peripherals, we are creating a relationship with strong, well established companies that we believe will showcase the SanDisk brand throughout India."
Greg Rhine, senior vice president of worldwide sales at Sandisk, stated, "Our success developing memory card solutions with the global handset manufacturers, combined with India's growing base of mobile phone users who rely on their phones as their primary communication and multi media device, makes our entry into India very well timed. While the retail channels are still largely defined by smaller shops, we are seeing the emergence of shopping malls and franchised storefronts that make it possible for us to reach even more customers as India's consumer market continues to expand."
