TI shines spotlight at 2007 CES on hardware and software
(Business News, 23 Jan 2007 )
With an eye toward making video integral to everyday communication, Texas Instruments (TI) shined its spotlight at the 2007 Consumer Electronics Show (CES) on hardware and software that will help push the growing number of processing and connectivity standards off the list of consumer concerns.
Rich Templeton, president and chief executive officer, TI, said, “As an industry we need to remove the acronyms from the vocabulary of people that just want to communicate with video whenever they want and wherever they are. Fortunately, signal processing horsepower at the TI chip level, and our deep understanding of the system software are reaching the point where the alphabet soup of protocols running behind the scenes can start to become invisible to the user.”
IdaRose Sylvester, senior analyst for IDC, stated, “The real driver for video content, ultimately, is the consumer. Consumers will demand services such as HD programming on demand, amazing looking displays, as well as content available to them anytime, anywhere, and will seek this from traditional and non-traditional sources. A company that can touch so many different parts of the video ecosystem, from capture and processing, to deliver and display, will be uniquely qualified to help its customers make products that can automatically take existing video content and change the format, bit rate and/or resolution in order to view it on another video device.”
The ability to seamlessly move content and do it on-demand is possible through a technology called transcoding. A new research study done by IDC concludes that multi-format transcoding capability will bridge a crucial gap in delivering the vision of anytime and anywhere video communications.
At CES, TI displayed and demonstrated a number of customer products that are at different points in the end-to-end video chain from when the video is captured, to when it is received and viewed in its final form. TI presented its vision for leveraging transcoding to seamlessly move video content in any format to any media device to provide a continuous viewing experience to the consumer.
