Avnet Electronics Marketing One of First Distributors to Receive RECS Certification
Avnet Electronics Marketing
(Business News, 14/7/2008)
New System Endorsed by MIIT to Counter Fake Electronic Components in China SINGAPORE, July 14 /Xinhua-PRNewswire/ -- Avnet Electronics Marketing (EM), an operating group of the leading global distributor of electronic components and computer products, Avnet, Inc. (NYSE: AVT), has been granted certification under China's newly-implemented Reliable Electronic Component Suppliers (RECS) system. Avnet Electronics Marketing China is one of the first authorized electronics distributors to be qualified under the RECS system, which is endorsed by The Ministry of Industry and Information Technology (MIIT), and is jointly supported by the China Quality Management Association for the Electronics Industry (CQAE) and the China Electronic Purchasing Association (CEPA). The RECS system certifies and authenticates electronic component manufacturers and authorized distributors who provide products from legal and reliable sources. RECS was established in response to a growing trend of counterfeit products in China and is designed to promote legitimate product sources and educate China electronic purchasers to buy from reliable sources of electronics components while ensuring the reliability and traceability of product sources. Victor Koh, regional president, Avnet Memec China, said: 'The China electronics industry is one of the biggest in the world and a key driver for economic growth in this fast-developing market. It is absolutely essential for continuing success that the industry is able to maintain quality levels, protect intellectual property and ensure customer satisfaction.' 'The China electronics industry has come under a black cloud since the rise of counterfeit electronics components, and RECS is a very important step toward raising the quality bar for the industry. As the leading global electronics distributor, we have the responsibility to support this important initiative by the Chinese government. We are delighted to become one of the first certified distributors.' Koh added, 'Avnet is dedicated to maximizing value for both customers and suppliers through its sophisticated design, distribution and logistics services. Our goals are closely aligned with those of RECS and we are continually striving to deliver top quality products and services through quality assurance programs based on internationally recognized ISO standards.' The ultimate goal of the RECS program is to protect intellectual property by reducing counterfeit electronics components, foster the development of brand names and protect the interests of customers, manufacturers and distributors. It will in turn enhance the entire quality management system of the Chinese electronics industry. More information about RECS is available at http://www.cepa.org.cn/ . About Avnet Electronics Marketing Asia Avnet Electronics Marketing Asia is part of Phoenix-based Avnet, Inc. (NYSE: AVT), a Fortune 500 company with fiscal 2007 sales exceeding USD$15.68 billion. Serving customers in more than 70 countries, Avnet is one of the world's largest technology marketing, distribution and services companies. Avnet Electronics Marketing (EM) has a significant presence in Asia-Pacific -- the fastest growing electronics market in the world. With its regional headquarters in Singapore, the company has over 40 locations in 10 countries in Asia. Avnet EM Asia distributes semiconductors, interconnect, passive and electromechanical components to serve a wide range of customers including original equipment manufacturers (OEMs), electronic manufacturing services (EMS) providers, and small- to medium-sized businesses, and provides associated design-chain and supply-chain services. The company's web site is located at http://www.em.avnet.com . For further information please contact: Jaime Chan: Tel: +852-2410-2735 Email: jaime.chan@avnet.com Brian Paterson (EBA): Tel: +852-2537-8022 Email: brian.paterson@ebacomms.com
