of SoCIP event hopes to bring the most advanced So
Shanghai, China – September 23rd, 2008 – The first annual SoCIP 2008 Seminar and Exhibition will be held in Beijing on October 13th and Shanghai on October 15th, showcasing a range of system-on-chip (SoC) design techniques using commercial silicon intellectual properties (IP) as well as other advanced design solutions. SoCIP 2008 features seminar sessions and exhibition booths from seven global silicon IP and SoC design solution brand names: Cast, eASIC, IPextreme, Ittiam, S2C, Tensilica and Transwitch. The inauguration of SoCIP event hopes to bring the most advanced SoC design knowhow to China in the years to come, as SoC design activities are growing rapidly in China and consequently IP demands are increasing at an accelerated pace. In view of this trend, the SoCIP event will focus on educating SoC designers/professionals on how to select and use commercial IP for their projects and improve on the quality, whilst lower their risk of failure. Through the encourage usage of commercial IP, SoC designers can achieve substantial cost saving and achieve a quicker speed-to-market strategy. This seminar intends to give greater awareness on various IP and give updates on the latest technology development in the IP and SoC design industry. The SoCIP 2008 is organized by S2C, a leading total solution provider in facilitating systems to chip innovations. S2C develops and provides rapid SoC prototyping tools on field programmable gate array (FPGA) and carries a number of world-renowned commercial IP and SoC design solutions in China. Through the event, S2C hopes to bring together the regional SoC designers/professionals and the international silicon IP and SoC solution vendors. The event will be covered officially by EE Times Asia, one of the media sources by Global Sources. “Adopting commercial Silicon IP for building next generation SoC is no longer just about saving development time,” said Mr. Mon-Ren Chene, Chairman and CTO of S2C. “Electronic applications are changing so much faster these days that developing non value-added IP internally has made such effort becoming a liability rather than an asset for SoC design companies. In other words, internally developed IP need constant maintenance and updates to meet changing market demands and without continuous effort to maintain, the internally developed IP may become a cost rather than advantages for the company.” Mr. Chene will continue to address the key design challenges that face SoC design industry in China at the welcome speech of the SoCIP 2008 seminar. The SoCIP 2008 seminar sessions will be presented by several high-level executives from the distinguished IP and SoC design solution companies and will feature the latest IP technology updates as well as advanced SoC design techniques targeting not only the SoC designers but also the project managers as well as the corporate executives. Since seminar seats are free but limited only to 100 each at the Beijing and Shanghai event, pre-registration is a must and will only be available to guests that are pre-qualified. The SoCIP exhibition is open for on-site registration, however advanced registration through the internet is recommended. The SoCIP 2008 event will be held at Wenjin International Hotel in Beijing on October 13th and at Parkyard Hotel in Pudong Shanghai on October 15th. For more information about the SoCIP 2008 event, please visit http://www.s2cinc.com.cn/SoCIP2008/
