IoT Goes to the Pets

Article By : Jane Sandwood

We should all buckle up for the slew of interesting IoT pet products that will be launching in the near future.

It is amazing that 53 million Americans own at least one smart speaker in 2019. This number comes from a survey held by the National Public Radio (NPR) and Edison Research that was released in late 2018. What this shows us is that smart tech has successfully proliferated into the mainstream consumer market despite what the naysayers said in the past.

Another fact is that these smart devices exist in homes where pets are considered full-fledged members of the family. In fact, 85 million American households own a pet, according to the 2017–2018 National Pet Owners Survey, which was conducted by the American Pet Products Association (APPA). So it makes sense that those pet owners who own smart home devices would be interested in gadgets that allow them to stay connected with their pets at any time of the day.

Smart pet products that already exist

It is vital to focus on creating tech that enhances the relationship between the pet owner and the pet. With half of Americans already spending a whopping $1,836 a year on pets, it is important to invest in gadgets that benefit both your furbaby and yourself. For example, if you purchase a pet toy for your canine companion, while it will probably make the dog happy, there is no guarantee that you would be driven to buy another similar toy if the first one breaks. By comparison, a product that enhances your interaction with your pet will have more value, which means that you are more likely to replace it if it breaks down.

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(Source: Paul Murphy on

Some manufacturers are doing this by focusing on creating cameras that allow owners to check on their pets when they are away from home. For example, the Petcube camera allows the pet owner to play a laser-pointer game and talk with a pet. Other pet cameras that you may find interesting include the PetChatz HD, Pawbo Pet, and Petzi Treat Cam. There are also smart pet feeders that are fitted with cameras that allow pet owners to watch their pets and monitor how they eat.

Products with multiple uses

Although most dog owners prioritize their pet’s health, a significant portion of their spending goes to buying doggie products. This kind of spending is wrecking the financial futures of some pet owners, according to the Association of International Certified Professional Accountants (AICPA). For this reason, smart device manufacturers may need to focus on making smart devices that someone can enjoy even if they do not have a pet.

For example, instead of focusing on smart cameras specifically designed to monitor pets, you can create one that monitors the pet and the pet’s environment. You can also get a device that is not just a pet food dispenser but that can also act as storage of some sort. Any pet owner would feel less guilty buying such kinds of products because those products have multiple uses.

Buckle up!

Currently, the smart pet product market is growing rapidly and should reach $1 billion by 2023. That means that more tech companies will try to grab a piece of the pie, which means that you should buckle up for the slew of interesting IoT pet products that will be launching in the near future.

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